Rules of a successful ad. Advices for men wishing to meet a mail order bride from Russia. Part 1.

You should attract her. Your ad must stand out. Display your individuality, think of something that will catch the eye of a beautiful Russian woman.
It’s the details that count. Your ad should be clear, but not detailed. Describe yourself and emphasize not your size or the color of the eyes, but your characteristics, habits, and wishes. But don’t be pedantic. A single Russian girl will probably be curious to know what cigarettes and when you smoke, whether you prefer tea or coffee. Anyway it would be better to mention such trifles.
Address the Russian lady in the second person. If your ad is written in the 3rd person (“I’m looking for a single lady…”), she will think you address some other lady, not her. The following wording would sound much better “You are tender, cheerful, and passionate. Why are we still apart?”
Don’t write your ad in strict and official style. Flirt, be a bit cunning, but within reasonable limits. Be serious and merry. Good sense of humor will never do you harm.

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